Why Word Content?
What's the most effective way to maintain a content-rich website
without doing the time-consuming research and writing yourself?
Hire a writer!
Fresh, informed and original content makes your website more interesting, thus attracting more targeted traffic.
By changing or rewriting your current content, you are by the very nature of the way that Search Engines work, making it more relevant and, therefore, it will improve your rankings and search results.
If you do not currently have unique content in your site and are using syndicated, free or duplicated content- this is a red flag to all the main Search Engines and this will greatly affect the success of your online presence.
While gaining free or syndicated articles, reviews and so on- may seem at first like an easy way to get around the content dilemma, it actually creates more problems than it solves. Firstly, the fact that many other sites will have exactly the same content will immediately go against you in the Search Engine results and rankings; Secondly, invariably, and definitely with free content, you will need to place a link away from your site in return for using that content. This not only looks bad, it also gives your visitor just one more excuse to leave your website.
If you do have plagiarised content on your website, and it may not
even be your fault personally or something that you are even aware
of, you are breaking the law. While seemingly a free for all
at present, the times are changing fast with more effective online
spider technology and you could be sued for civil damages or federally
prosecuted. It will also ruin your online reputation which is both
absolutely crucial, as well as being alarmingly fragile.
