Partial Content
Sometimes our clients ask us to do just partial content work. For example, part of a site that is often duplicated and is red flagged by the Search Engines is the Glossary section, perhaps unfairly.
For this client, we rewrote over 5,000 specific phrases, including glossaries and FAQs. Given that this client sole income from the site was pay-per-click, it was especially important to retain the authenticity of the original phrase's meaning.
For example: in the below example of Banks, Assets is one of the Glossary terms.
The original description: An asset is any property with a cash value, such as real estate, equipment, savings, and investments.
Changed to: An asset is a possession with tangible monetary value, such as property, stocks, inventories and cash.
