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Case Studies

Keywords

This client was highly savvy when it came to the marketing of websites, specialising in the field of webcams and already had somewhat cornered the Search Engine rankings in the webcam field.

For example, if you put the phrase Big Ben in your Google search enquiry, our client's site would appear with no.1 page ranking: camvista.com.

His objective with a new brand of sites was to link his extensive network of webcam-related sites with cities around the world, while still incorporating the webcam element both in the design and content.

Our first job was to find the main keyword which linked the three elements in the site: London, Travel and Webcams. From the following search tool results, you will see that only one keyword appears in the top fifteen of all three topics: travel.

Our content focus was therefore to supply a comprehensive travel guide to London, consistently employing the angle (in both senses of the word!) of webcams. For example, in our A-Z of Visitor Attractions, navigational and design priority is given to those places that actually do have live webcams, such as the London Eye. This, with our usual smooth, clean and simple design made this site, we believe, an enormous success.

London Keywords

1. London
2. London City
3. UK
4. Hotels
5. Big Ben
6. Trafalgar Square
7. Accommodation
8. Travel
9. British
10. Science
11. England
12. History
13. Museum
14. Buckingham Palace
15. Business

Travel Keywords

1. Travel
2. Vacation
3. Maps
4. Hotels
5. Airfare
6. Vacation Packages
7. Tourism
8. Flights
9. Events
10. Destinations
11. Cruises
12. Cheap Flights
13. Belize
14. News
15. Information

Webcams Keywords

1. Webcams
2. Webcam
3. Live
4. Cam
5. Video
6. Cams
7. Software
8. Streaming
9. Free
10. Travel
11. Camera
12. Chat
13. Livecam
14. Netcam
15. Weather

 

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