Don’t be deceived. The best things in life are not always free, especially if you’re talking about content for your website. In fact, adding free content to your site could be seriously damaging.
The benefits of free content and ease of adding it to your site can never be denied though. The simple copy-paste of free content will ensure that your website will always have content without having to spend money, time, or effort. But the ugly scenario will start to show up once the website is trying to rank higher in the search engines or on visitors’ trust ratings.
Google, Yahoo, and Bing despise duplicate content. They rank websites found with copied articles lower in the search results, some will also be de-listed. Duplicate or scrapped content, or poorly re-written content stolen from another site can also leave a bad impression on the visitors, thus, diminishing the website’s trust ratings. With Google’s heavy hitting Panda update not long ago which saw them heavily penalising sites with duplicated content or poorly written content simply used to fill pages out there has never been more emphasis on making sure the content for your online properties is up to scratch.